Aedis Architects

Aedis built its reputation designing educational buildings and stadiums using methods and materials for environmental health, safety and sustainability. Ready for a new web site to showcase their completed projects, they hired Beal Creative to reinvent their brand.

After we completed an in-depth brand strategy, we designed a new corporate identity and introduced a typographical mnemonic device using the ‘is’ from the Aedis name. We created the ‘Aedis is’ campaign and used it throughout the new identity system—logo, signage and stationery. Aedis is sustainability, Aedis is transformation, Aedis is architecture. Aedis continues to use this in ongoing marketing efforts

Original copywriting was done to establish a new voice for the firm. New photography was done showcasing various projects and employees. At the same time, we produced a corporate video for the firm to discuss how the firm differentiated itself, featured a project case study which included client testimonials, and had the Principals of Aedis talk about the firm, it’s commitment to the community, and its achievements.

Branded tools were created for new business presentations, including a new SOQ, proposal, and presentation board designs. We also provided Aedis with a business development “pitch” expert who did training to strengthen their presentation skills.


  • Brand Strategy
  • Corporate Identity
  • Stationery System
  • Brand Voice + Content
  • SOQ Design
  • Print Collateral
  • Web Site Design
  • Proposal Design
  • Presentation Board System
  • Photography
  • Videography

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