Bothman Construction develops public, commercial, industrial, and privately-owned projects throughout the Santa Clara Valley. Over the years, the Bothman brand had become dated. They were in need of a new look—one that could support their efforts to attract new employees. Just before the company expanded its operation into Hawaii, Beal Creative took on the assignment to develop a more confident and competitive brand image.

We designed a new corporate identity for Bothman and a corresponding stationery system.

We produced a freshly branded website for Bothman, complete with new copywriting and project photography.


  • Corporate Identity
  • Brand Strategy
  • Stationery System
  • Brand Voice & Content
  • Website Design
  • Photography