Beal Creative first signed on to rebrand the nationally recognized engineering firm when it was known as Flack + Kurtz. Placing an emphasis on their deep industry and multi-sector experience. With the merger with WSP, we rebranded the two merged firms as WSP | F+K. We were agency of record for WSP | Flack+Kurtz for a full seven years—and won numerous design awards from SMPS for our efforts.
After developing brand and marketing strategies, we designed a new corporate identity system and a brand guide for all employees and clients entitled “Who We Are”. This piece illustrated the firms’ communication values: “We Listen; Explore; Create; and Deliver.”
An all-new web site presented a comprehensive profile of the firm. We also created a series of HTML email campaigns and a ‘green’ collateral campaign.
In additional collateral campaigns, we developed a direct mail campaign, a brochure for their lighting division, several firm brochures, employee promotion pieces and multiple announcements and invitations. An SOQ redesign completed the newly branded identity system.
As a reward for our combined efforts, Beal Creative was presented with numerous design awards from SMPS.
- Identity Design
- Brand Strategy
- Stationery Systems
- Graphic Standards Guide
- Brand Voice & Content
- Print Collateral (10 Brochures)
- SOQ & Proposal Design
- Direct Mail Campaign
- Website Design
- HTML Email Campaign
- Powerpoint Presentation System