Beal Creative first signed on to rebrand the nationally recognized engineering firm when it was known as Flack + Kurtz. Placing an emphasis on their deep industry and multi-sector experience. With the merger with WSP, we rebranded the two merged firms as WSP | F+K. We were agency of record for WSP | Flack+Kurtz for a full seven years—and won numerous design awards from SMPS for our efforts.

After developing brand and marketing strategies, we designed a new corporate identity system and a brand guide for all employees and clients entitled “Who We Are”. This piece illustrated the firms’ communication values: “We Listen; Explore; Create; and Deliver.”

An all-new web site presented a comprehensive profile of the firm. We also created a series of HTML email campaigns and a ‘green’ collateral campaign.

In additional collateral campaigns, we developed a direct mail campaign, a brochure for their lighting division, several firm brochures, employee promotion pieces and multiple announcements and invitations. An SOQ redesign completed the newly branded identity system.

As a reward for our combined efforts, Beal Creative was presented with numerous design awards from SMPS.


  • Identity Design
  • Brand Strategy
  • Stationery Systems
  • Graphic Standards Guide
  • Brand Voice & Content
  • Print Collateral (10 Brochures)
  • SOQ & Proposal Design
  • Direct Mail Campaign
  • Website Design
  • HTML Email Campaign
  • Powerpoint Presentation System
  • Photography
  • Copywriting

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