We started by doing a deep-dive into a brand audit, which lead to an in-depth brand strategy and marketing strategy. This acted as the foundation to how the firm—and its sister companies—was to best define the company and services to prospective and exiting clients. Included were: messaging platforms; brand opportunity modeling; brand positioning; brand personality; brand values and brand attributes.
With offices in Oregon, Washington, Arizona and Colorado, a graphics standard guide had to be a priority.
To share the newly defined vision with employees as part of the brand launch, we produced a brochure of employees sharing their Otak perspectives.
We designed an Otak-branded an SOQ/proposal that acted as kit of parts, a presentation piece which could be quickly assembled with relevant content to showcase the firm’s portfolio of projects.
- Brand Strategy
- Corporate Identity
- Marketing Strategy
- Marketing Communications Plan
- Stationery System
- Graphics Standards Guide
- SOQ Design